Tucson Standard

Fashion in politics often holds significant implications, especially for women, according to Lori Poloni-Staudinger, dean of the University of Arizona College of Social and Behavioral Sciences. Poloni-Staudinger has explored this topic as one of the editors of "The Palgrave Handbook of Fashion and Politics," which examines how fashion intersects with political expression globally.

Poloni-Staudinger notes that American political life is dominated by a "masculine ethos." She explains, "Politicians are expected to be tough, decisive and brave – all words we typically associate with men." This perception affects both how politicians are viewed and their fashion choices. Men typically wear dark suits and ties symbolizing competence, while women face a more complex sartorial landscape.

Women in politics encounter a "double bind," needing to appear likable yet assertive enough to be taken seriously. Poloni-Staudinger observes that women in power often adopt pantsuits rather than dresses or skirts to avoid reinforcing gender stereotypes. She cites Angela Merkel's dress choice as an example where clothing became politicized.

On the campaign trail, Vice President Kamala Harris exemplifies this dynamic. Poloni-Staudinger suggests Harris uses fashion strategically to establish her political identity while navigating perceptions about women's strength as leaders. Harris adopts pantsuits with feminine touches like ruffled shirts or pearl earrings but avoids discussing designers publicly.

Former President Donald Trump's consistent choice of dark suits and red ties aims to project strength and traditionalism. Poloni-Staudinger remarks, "He wants to be the prototype of what we expect a president to look like."

Poloni-Staudinger emphasizes the need for constituents to prioritize substance over style in assessing political leaders, advocating for an environment where politicians can express their identities without fear of judgment.