In 1977, Tucson Water kicked off our very first official "Beat the Peak" campaign to reduce water usage on summer days when demand was at its peak. | Air University
In 1977, Tucson Water kicked off our very first official "Beat the Peak" campaign to reduce water usage on summer days when demand was at its peak. | Air University
From January 21, 2023 post.
In 1977, Tucson Water kicked off our very first official "Beat the Peak" campaign to reduce water usage on summer days when demand was at its peak. This practice goes back over a hundred years when we realized how conservation can help us operate. For this new campaign, we also introduced our mascot, Pete the Beak!
Original source can be found here.
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